An Analysis of Global E-Commerce Affair


Most significant retailers and customer makers are “going worldwide” to catch a bigger offer of the developing web-based business advertise. They are finding that increasingly refined, leading-edge, multichannel encounters are the standard in profoundly created markets the world over. To contend in these nations, retailers must comprehend client needs and desires, and convey further developed multichannel abilities than they might be doing at home today.

In a past investigation, “The Worldwide Online Business Dash for unheard of wealth: How Retailers Can Discover Wealth Abroad,” the Cisco Web Business Arrangements Gathering (IBSG) evaluated worldwide online business, including travel, will reach nearly $1.4 trillion, a five-year compound yearly development pace of 13.5 per cent. This shows how progressive online platforms are becoming. Today every platform whether e-ticket booking, online appointments, trading, buying and selling etc. are all connected through online business. Today if we want to buy a product made by a U.S. Company, we can order it easily through the online portals. Global E-Commerce had connected the world. I would rather say it has united the world.

Worldwide Market

Models incorporate the Unified Realm, Japan, France, and South Korea, which are evaluated to speak to 30 per cent of the worldwide online business advertise in three years. These sorts of business sectors are a completely new arrangement of end customer multichannel desires, driven by segment, way of life, and innovation contrasts. The population of the U.K. and U.S. are much dense.[i] These countries have a greater demand for products. U.K.[ii] and U.S. are the largest markets for  E-Commerce.[iii] There are few expectations for advanced E-Commerce such as-

  • Quicker transportation
  • Need for conveyance furthermore and easy pickup;
  • Affordable and available retail spaces 
  • Online grocery shopping
  • Easier Customization or alterations to an order made.

The top E-Commerce markets aim it as a matter of “more than a convenience”. Amazon adopted “voice” based commerce now. The latest technology of Alexa has made voice-powered purchasing. Voice trend and take away food platforms boosted U.K.’ E-Commerce. Home Connectivity and Digital Readiness plays a vital role in today’s E-Commerce Affair in the world. This has caused a lot in advance adoption of broadband, 3G mobile, and Near Field Communication (NFC) bills. In the USA, people prefer more of their phones for shopping. There has been a rapid rise in its usage.[iv] Also, the enabling infrastructure already in place, retailers are experimenting with leading-edge store experiences.[v]

The Key Challenge is a Knowledge Gap

Shops want to apprehend those differences in buying behaviours and expectancies. However, executives regularly lack understanding of worldwide multichannel norms. Multichannel initiatives are often housed in e-trade divisions in which online specialists may have little or no savings or global revel in. It can appear less complicated to export current approaches to doing commercial enterprise than to tackle the complexities of each marketplace.

Effects of E-Commerce on the market

In the 21st Century, one thing that has developed, improved and gained prominence to the utmost level in the Digital world and for this (Digitalisation) the credit must be given to the new technological inventions that have been taking place at an exponential level. The onset of Digitalization has made E-Commerce easier for people. The busy lives of people have forced them to adapt much easier and convenient ways to do business, which not only saves time but also provide much better options as well as opportunities at the ease of sitting at their home. By just having an internet connection and a device, one can do any business which used to seem impossible a few years ago. E-commerce provides much better business opportunities to the small and medium-sized enterprises as they can target all the geographical locations. It can also provide much better affordable options for customers all around the world. This results in a healthy competition among the business enterprises and thus an increased product choice for the customers. The advent of E-Commerce has made the business enterprises to adopt innovative and consumer-friendly ways to conduct and deal with their businesses.

Each part of the world has its speciality in dealing with different types of products. Therefore the role of global E-Commerce gains importance in such situations when no options or choices are left for the customers in domestic E-commerce as well as when retailers had not to target customers in their domestic market. Global E-Commerce is a way of selling products to foreign customers through E-Commerce websites. For retailers who are looking for setting up a physical market in any foreign territory, global E-Commerce can act as a test to determine whether foreign customers are attracted and require their products. After examining the whole scenario business retailers can conclude that whether setting up a physical market would bring them a success, they are looking for. For the better optimization of global E-Commerce, a healthy business environment is needed at an international level, and it can only be created through international cooperation and for this, a better application of all the international trade rules is of the utmost importance.[vi]

E-Commerce in India

In India, the Internet user base comprises almost 40% of the population. Despite having such a large user base, the presence of E-Commerce is substantially less when compared to other countries having a large Internet user base such as United States of America, United Kingdom and China. Considering the sudden outburst of Digital India campaign and the coming of new International E-Commerce enterprises, the Indian E-Commerce industry has the potential to surpass the E-Commerce industry of the United States of America by 2034.[vii] Business enterprises have the greatest opportunity to expand their businesses as cross-border commerce is easing out slowly and gradually. Thus, it can be said that the era of cross-border E-Commerce has taken their first steps in the world and by the end of this year it is expected that it’ll start expanding at the twice rate when compared to the E-commerce.[viii]

Impact of COVID-19 for E-Commerce

E-commerce involves the purchase and sale of raw materials, products, services or any goods and services by the consumer, retailer and business via an electronic medium (Internet). Whereas, e-commerce retail is the exchange of goods and services between an online retail company and consumers (usually end-users). E-commerce transactions can be of various types such as business to business or B2B (Cisco, Alibaba), business to consumer or B2C (Amazon, Walmart) and consumer to consumer or C2C (eBay).

Factors that have driven the growth of the e-commerce market before the COVID-19 epidemic include the steady and robust growth of Internet users and increased awareness related to online shopping, increased online launching of products, lower prices due to bulk purchases and so on. Also, low prices of goods and economies of scale contribute to the growth of the global e-commerce market due to the increasing number of exclusive products in the market and the direct distribution channel.

Also, following the COVID-19 epidemic, social disturbances and homestays are expected to push consumers toward online shopping. However, uncertain consumer demand and supply chain issues may affect the e-commerce industry. The issue of the COVID-19 pandemic may also affect large merchants such as Walmart, who are facing with accidental shopping, supply chain disruptions, and declining purchases of essential toiletries, groceries, and other products.

The report on the global e-commerce industry is based on products including electronics, healthcare beauty and personal care and others. The outbreak of COVID-19 had an impact on these segments due to uncertainty in the supply chain and consumer demand worldwide
E-commerce supply chains are under stress mainly due to factory closures in COVID-19 as well as China, the U.S. and other countries. The industry segment most affected by the outbreak of COVID-19 is electronics products as China is responsible for most cases of COVID-19 and according to the International Trade Association (ITUF), the country is the largest producer of electronic and its parts globally. A large amount of China’s imports includes electronic parts that are assembled into finished products, such as consumer electronic products and computers, and then exported. However, the supply chain of electronics products is now close due to the factory, further affecting the electronics e-commerce industry.


While there is a common e-commerce business model that revolves around the development of a market, the author would like to state that the future would be all about the business model reshaping and changing this very value chain. It should have the ability to draw customer attraction towards the various E-Commerce platforms. E-Commerce makes the platform affordable and available to customers. It provides a wide range of products and services. The developments made in global E-Commerce has made not only bigger business a platform but also small businesses. It also increases financial investment. An emerging business model will challenge the existing ecosystem, and create and make them more open and transparent so that the customer transactions based on product or specific price offer to buy, instead of just one relation.

Frequently Asked Questions

  1. What is the impact on Worldwide markets condition by E-Commerce?
  2. What are the challenges faced?
  3. What are the effects on E-Commerce markets?
  4. Explain the impact of E-Commerce in India?
  5. What is the impact on the E-Commerce market due to COVID-19 pandemic?

[i] U.S. Census Bureau, International Database; Association of Home Appliance Manufacturers; Organisation for Economic Co-operation and Development (OECD) Stat; Morgan Stanley; Forrester Research, Inc., 2010; OECD iLibrary, August 2011;, 2010;, September 2010; Statistical Survey Department, Japan Statistics Bureau, Ministry of Internal Affairs and Communications, 2008.




[v] Global E-Commerce Advanced Multichannel Expectations in Highly Developed Markets by CISCO



[viii] Ibid

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